We're on the countdown to Midsummers...
• Ad Hockers quickly checked signals on festival plans for Saturday, June 16. All seems ready, and the schedule can be found at www.midsummersfestival.com. Please spread the word of Midsummers to friends, family and customers. Also we cheer on the many who have worked so hard this year to push forward one of Lindsborg’s best summer traditions. The planning committee, sponsors and in-kind contributors have made this difference, of course. And our marvelous, kick-up-their-heels dancers! Beautiful. Tthey always are in camera viewfinders. Thank you!
It bears reminding: Please garland your front doors this week and wear your folk costumes on Saturday.
• Hey, more media is in the wings. A photographer with an early career grant from the National Geographic Society will be in Lindsborg starting Friday for our Midsummer’s Festival — and also to document aspects of Lindsborg for a project about Scandinavian culture in America. You can meet photographer Erika Skogg and see her work here: http://www.erikaskogg.com. It’s an important opportunity for Lindsborg. No telling where and how these images may appear now and in the future on a range of National Geographic platforms. Holly Lofton of the Lindsborg CVB has been working with Erika and Lindsborg residents and organizations to coordinate visual opportunities. In any case, heads up, everyone.
• Speaking of Swedish culture in America: Nordstjernan, a popular newspaper about the intersection of Sweden and America, is now featuring a story and photograph about Lindsborg’s Svensk Folkdräkt (Swedish Folk Costume). Designed by The Ivory Thimble’s Tara Killingsworth and folk artist Carla Wilson, Lindsborg Svensk Folkdräkt celebrates the Smoky Valley and its influence by Swedish immigrants. The design blends inspirations from historic US and Swedish clothing; nature, colors and symbols of both nations, and the kinds of labor that early Lindsborg residents did here on the Great Plains. Lindsborg’s Svensk Folkdräkt is only the second folk costume adopted by a US community influenced by Swedish immigrants. (The other is Mora, MN.) Efforts are now being made to offer professionally graded and printed patterns in time for use by home sewers in the 2019 sesquicentennial year. To learn how to help with this heritage project, check in with Tara or Carla soonest. Pattern grading must be started by July to make it through the printing process in time for early 2019.
• We believe that Makers Street, Lindsborg's second Friday art walk, continues to build a return audience and attract new browsers. The Ad Hoc “Let’s Get Out There” social media and advertising fund, supported by 25 local entities, plays a role in getting the word out. Organizers and participating locations do a good job keeping it fresh and interactive. Next month’s theme: Pie! If you have been hiding your light under a bushel — process to demonstrate, instrument to play, voice to raise (in praise of pie or anything else) please contact Tayla Mace at The White Peacock. (And there *will* be plenty of pies to eat. But other surprises and projects, we are sure.)
• We discussed an already well-used Lindsborg practice that is becoming even more important: referring visitors and area residents to colleagues. People usually experience it as positive symbol of community when describe something new — a new professional service, new inventory, new businesses, new hours, whatever. However, for example, when part of Makers Street offerings are off Main Street, our practice of directing and encouraging browsers to *all* locations is especially key.
• We discussed briefly — and will discuss again — potential partnerships and connections with downtown Salina as it builds a new future. We’re already proud that Connected Fair Trade, with its original location in Lindsborg, has expanded to downtown Salina (and Manhattan). Amy Kay Pavlovich and her staff always make the connections for Lindsborg, we know, and we are grateful. But we’re looking at more formal relationships and partnerships. And so we’re looking for your reactions and ideas — as always.
Hope you are well. It's a busy time of year, so here are three quick reminders before the weekend:
• This is last call for items for the new resident welcome bags. To participate, drop off 50 promotional items or printed pieces by 5 p.m. today to Small World Gallery or Lindsborg Community Hospital.
• Midsummer’s Festival organizers are planning to offer a drawing for generous cash and certificate prizes during the evening’s events in Heritage Square at the McPherson County Old Mill. The way to enter? Buy something (any amount) in a participating Lindsborg business on festival day, Saturday, June 16. Great idea, yes? Now we need participating businesses to simply hand out entries to anyone who makes a purchase at their location on that day. It’s as easy as that. Please contact Michele Hofer at First Bank Kansas asap.
• Another Midsummer’s reminder: Svensk Hyllningsfest is sponsoring a summer smorgasbord from 11-2 at Trinity United Methodist Church on Saturday, June 16. Tickets will be $10 at the door.
See you and your family at a delightful Makers Street art walk tonight from 5-8 p.m.! Maps available at more than 12 participating locations.