As we approach year’s end, the Lindsborg Ad Hoc Roundtable is busy looking ahead. We are always on the hunt for people who want to work together, ideas and good mojo.
We see plenty of running room in 2018, especially with the launch of a community-wide strategic planning group earlier this year. This group, now meeting regularly and involving representatives of larger organizations and missions in our community, is busy breaking out of silos. That’s good for all of us. The mindset of cross pollination and first turning to our neighbors for input and action? It puts us ahead of the game. The more action we can take that is based on full-circle understandings about what Lindsborg wants and needs, the more savvy we can be with resources and long-term efforts.
For Ad Hoc specifically, we’ve successfully established an over five-year record of working trust and communication, including handling money, making consensus decisions about it, and sharing risk. Ad Hoc has been operating under the Lindsborg Live! bank account.
Starting Jan. 1, Ad Hoc will begin operating under the umbrella of a new non-profit organization that extends the Ad Hoc viewpoint. David Hay of First Bank Kansas has been working with attorney and non-profit expert Susan Whitfield-Harding to create this 501 (c) 3 organization, named the Lindsborg At Work Association. Its stated purpose:
What does this mean for Ad Hoc?
• We will focus as many of our Ad Hoc projects as possible to meet the purpose of the non-profit. We think most that we already sponsor will fit nicely.
• Contributions to eligible Ad Hoc projects will be accounted for under Lindsborg At Work.
• Checks will be made out to Lindsborg At Work, not to Lindsborg Live.
• As a further next step, we will examine general liability insurance for events spearheaded by Ad Hoc.
Otherwise, much is steady on with us. Ad Hoc continues to be open to anyone who wants to learn about Lindsborg and be involved in community building. Our gatherings will continue to be from 8-9 a.m.most Mondays at City Hall. We will continue to operate in consensus and with the yellow card system of keeping discussions forward-looking and positive. Everyone around the circle of discussions — whether attending in person or following by Ad Hoc News and Notes -- has a voice and makes a difference in what we do.
Please warmly thank Jan Cambridge-Lewis of Small World Gallery for keeping Lindsborg Live! accounts over the past five-plus years. She will help transition Lindsborg Live! records to Lindsborg At Work.
Please also give warm thanks to David Hay, who has spearheaded this transition, and Susan Whitfield-Harding, for donating valuable time and hard-won expertise to constructing this association for Lindsborg’s benefit.
Questions? Please ask, as always.
There are a couple of proposed changes for Ad Hoc operations in 2018. Here's one:
We'd like to expand the purpose of and rename the "Let's Get Social" cooperative social media promotional fund launched about 11 months ago.
As you may recall, we launched “Let’s Get Social” to enlarge our regional and national social media audience. “Let’s Get Social” took the place of a previous campaign in which we collaboratively funded newspaper advertising with calendars for Lindsborg events.
In the last 11 months, we have reached hundreds of thousands of people through well-illustrated and lively FB posts that were delivered to readers in 18 states and Sweden. A good number of our posts yielded significant numbers of interactions (a “like,” click for a closer look, or comment) — good signs that readers liked what they read or wanted more information.
Thanks to volunteer “Let’s Get Social” manager Megan Dauer of American Family Insurance, we were able to place new posts regularly, respond rapidly, and keep an eye on trends from week to week. Thank you, Meg. (David Hay of First Bank Kansas and Kathy Richardson of Small World Gallery also consult, as does Holly Lofton of the Lindsborg CVB. In this way we were able to plan for amplifying Lindsborg messages.)
Topics for our boosted Facebook posts? Mostly events in which Ad Hoc participated. This month, for example, we bought about $100 a week worth of post boosts about holiday events.) We also did Facebook advertising about Lindsborg as a haven for young women in independent business or as makers. This campaign received excellent response.
We expect to have spent about $1,850 on "Let’s Get Social” by year’s end. By that time we believe that about $500 will remain in the fund. This balance will help us begin 2018 strong with sets of awareness and visit planning posts that will pitch Lindsborg as a whole.
We believe that we are on the right track with “Let’s Get Social.” We have no way to track specific actions of the people that we reached. We know that Lindsborg’s sales tax has remained healthy. We also know from high-quality research done in other communities that visitor marketing is closely associated with positive associations of a destination for retirement living, starting a business and going to school.
After a group discussion on a recent Monday morning, we were in consensus that it makes sense to keep pushing in this direction -- with some changes.
We recommend that:
• we continue to ask for a $30 a month commitment (invoiced monthly, quarterly or twice yearly -- your choice) from those who want to participate in this renewed cooperative starting January 2018.
• we expand the scope of this special fund to include social media AND print advertising in select regional and national publications in collaboration with the Lindsborg CVB. Examples: AAA, Midwest Living and Nordstjernan, a publication for people with Scandinavian heritage. We know talking with visitors that AAA and Midwest Living give Lindsborg a very good return on investment. Nordstjernan is the sole remaining Scandinavian publication, and we believe it is valuable to continue Lindsborg's presence in this publication.
• we rename our effort “Let’s Get Out There.”
If you agree with this expansion of the fund's mission and would be willing to commit $30 a month in 2018, please weigh in with Megan (MDAUER@amfam.com), David (firstname.lastname@example.org) or Kathy (email@example.com).
Well, this sneaked up on us: At the end of today’s Ad Hoc, we realized that it was our final gathering of 2017. We shall skip the next two Mondays and plan our next gathering on Monday, Jan. 8, 2018. It seems that we continue to enjoy putting our heads and efforts together — as well as working *with you* in whatever way is best for you. Here’s to Ad Hocking in 2018.
Consideration is being given to placing a set of flags at elevated placements on the four lamp posts at the intersection of Main and Lincoln streets downtown. A test bracket with a U.S. flag has been placed on the southeast corner post to demonstrate. An older flag (yeah, a smaller than what would ultimately be placed but fine as a placeholder) was inserted into the standard just so we could see how the treatment looks. Mayor Bill Taylor personally funded the prototype and worked through design issues with city officials and local metal wizards Dauer Welding; Mayor Bill also found spinner hardware that would help keep the 24-7 flag displays from bunching in the Kansas breeze. The final brackets and metalwork would be painted to blend with our spun concrete light poles. Flags would be U.S., Swedish, Kansas and some sort of Lindsborg flag (maybe our 150th logo?) Unless anyone has objections, this plan would proceed. Concern? Touch base with Kathy Richardson, firstname.lastname@example.org. In the meantime, thanks to Bill Taylor for jump-starting this idea.
In taking the collective temperature of our group this morning, we heard many shout-outs to good things:
• Lindsborg native and Bethany College alum Stan Hays made us proud as one of CNN’s Top 10 Heroes of 2017. Stan, a grand champ BBQ master, feeds disaster survivors through his non-profit Operation BBQ Relief. It was fun to see Stan’s story presented worldwide. See more here http://www.cnn.com/2017/11/02/world/top-10-cnn-heroes-2017/index.html.
• Bethany College students took off for the holiday break, and so our town is a little less rockin’ than usual. Meanwhile, the campus prepares to receive almost 80 percent of its student body who will return for interterm classes and athletic conditioning starting Jan. 8. The positive beat goes on.
• We are relishing the creative holiday decor of business windows and at houses across the town. The City of Lindsborg’s Christmas lighting contest has generated extra interest, and Trollslanda Toy Store’s Deb Briggs contacted businesses to encourage them to light up the town. Looking better every year.
• Because we were talking about CNN heroes and innovations this morning, we mentioned the name of the late Wes Adell, former Lindsborg parks director and former McPherson County Commissioner. Wes spearheaded nationally recognized recycling and composting projects for Lindsborg in the 1990s and early 2000s. We talked about the challenge of being, as Wes was, undeterred in pushing for new ideas and making environmentally healthy practices work for a small community. A few of us even remembered Wes' vision of a giant tree house attraction for Lindsborg that would tell the story of the value of the tree canopy. Read a bit more: http://www.lindsborgcity.org/Index.aspx?NID=82 and
https://www.newspapers.com/newspage/362858/ (Hey, Wes Adell’s accomplishments would make the basis of a wonderful entry for the Lindsborg Sesquicentennial’s “150 Project” of 150-word recaps of the people, places and things that best define our community.)
• The delightful Lindsborg Rocks is a local practice of placing hand-painted rocks with encouraging messages in public areas. It continues to touch lives of people local and from afar, it was noted this morning. See how it works on a Facebook page by the same name.
• Did you see? There's another Lindsborg out there, and it's a house in Sweden. Caroline Bentevik from Nyköping reported via Facebook:
“...a couple of years ago I found out that there is a Swedish named city in the US called Lindsborg when googling the name of my parents house. Yes, that's right. Our house is called Lindsborg. Back when it was built and my ancestors bought it in 1912, “Lindsborg” was the address, only our Lindsborg is in Nyköping, Sweden. Since then I've been fascinated about the city and thought it was so cool that a city was called the exact same thing as our house. It also finally cleared up why Lindsborg was nearly always taken as email name and that sort of thing.”
• We discussed at length an expanded social media and advertising effort for 2018 in collaboration with the Lindsborg CVB. Details will follow in the next News and Notes.
• We also talked about how best to bring the general Lindsborg message to our individuals customers through email newsletters.
• We also renewed for 2018 our intent to push forward on bringing more public seating to Lindsborg business districts.
Among the many three cheers sent up at last Monday’s Ad Hoc gathering, we all gave a hearty shout-out for the Lindsborg Swedish Folk Dancers and its coordinator, Melinda Hansen of Falun. Thanks, Melinda, and *all* the dancers and families for your parts in making a truly beautiful and gracious Lucia Day in Lindsborg. It’s one of the best parts of us. Another cheer went up for Marquette Mayor Rusty Young and his son Travis Young, who are driving Marquette and Lindsborg in a farm truck featuring a large lighted Christmas tree and a caroling crew that hands out candy canes. Now, that’s what we’re talking’ about! The Merry Christmas Truck will be back in Lindsborg on Friday evening, so if you’d like a visit, let Mayor Rusty know the address. You can find him on Facebook. Thanks to the Youngs for the impromptu seasonal fun so generously shared. We also cheered two new businesses, Hometown Accounting Services LLC and Kelly French, MS, LPC. The two will be situated in offices at 104 N. 2nd in the former Howe’s Lumber. Hometown Accounting is owned by Kayley J. Fleming CPA, and as you might imagine, the firm can provide a full range of tax and individual, family and business accounting services. Kelly French is a licensed professional counselor with a master’s degree. She provides counseling to individuals, students, and families. Kayley’s accounting business will hold an open house from 4 to 6:30 on Tuesday, Dec. 19 — and Kelly will be on hand also. A separate open house will be held after the first of the year by Kelly, and Kayley will be on hand for that celebration. So: Two chances to say hello. We are so glad to welcome both young women and their skills to a new Lindsborg headquarters — and to our Ad Hoc network. Ad Hoc is setting its special event dates for January through August 2018. On this list of events is an experiment: Vike Fest Lindsborg on Feb. 3 and 4. We invite you to follow its Facebook event page and jump in now with ideas and plans. The Viking encampment will be headquartered on the campground south of the river near the Old Mill complex. Gear up now for a “Vikes on Bikes” trail ride. And hey, a beard contest, too. Games of brawn and skill. Reenactors. Food. (Massive roasted turkey drumsticks, anyone?) There will be Capture the Flag games for teams and individuals. Want even more fun? Join in as entertainment, crafts, food vendor or volunteer. Message Deb Briggs at Trollslanda or Rick Bodenhamer at Rendezvous Adventure Outfitters. Rugged men and women wanted. Don’t forget to bring the kids to visit with our own Mrs. Claus and decorate cookies at Lindsborg’s First Bank Kansas this Saturday, Dec. 16, from 10-1.
Ad Hoc partial event calendar 2018
Feb. 2-3 Vike Fest Lindsborg
Mar 23 Lindsborg Jazz Walk/Landmark Concert Series
Mar 24 Lindsborg Väffeldagen
Apr 28 Lindsborg in Bloom
May 5 Citywide Garage Sale with annual biscuits and gravy breakfast
Aug TBD Community Water Fight
Aug. 25 Back-to-School Street Dance featuring Free Range Chicken, a band with a blend of country-western and rock