"Consistent participation in our community is simply the hardest work we can do in this moment, whether we live in a rural or an urban place. It’s hard because I think participation requires a certain kind of humility and a level of commitment that is antithetical to the zeitgeist of our times, which tells us that individual identity is what defines us and claims us." -- Whitney Kimball Coe, writing for dailyyonder.com
Let's take a moment to remember how far we have come together in recent years. Ad Hoc talked this morning about how the Lindsborg CVB office is busier than ever with inquiries -- certainly a significant informal measurement for our collaborative promotional efforts. We talked about how many of us are plain ol' busy during what once were rather fallow months. We all keep building and envisioning our future, step by step. Our City government keeps improving streets and making plans for the future of key services and attractions. Our college (lower cost refinancing of debt just announced last weekend) is healthier. Health care is more vital (facilities improvements and addition of more practitioners at LCH). Yes, more is being asked of us. The juggling gets intense sometimes. Still, we recognize that the challenges associated with growing, both as individuals and as a community, are more interesting than those of decline. Please look back on your own efforts and mark your accomplishments. Please, let's continue to talk and work together.
* * *
This Friday night, Nov. 10, Lindsborg will be a'hopping. Maker's Street art walk is on for 5 to 8 p.m. with demos, guests, and wonderful new seasonal window decor being unveiled in businesses across the community. Holiday lighting also will snap on for the season. Further, the Smoky Valley High School football team will be locked in a sectional playoff game at Anderson Field on Friday night. Congrats on earning the district championship and moving on to sectionals! Go Vikings!
On Saturday, Nov. 11, Lindsborg throws open its doors for its annual Holiday Open House. Guests will be invited to play a "Find the Tomte" word scramble game so that they can be entered to win a fat shopping spree. (If your business location wants to be a stop in the game, it takes just $50 to participate.) Open house guests also will be able to gain chances to win a shopping by collecting receipts for shopping they do that day. If your location has any specials, in-store drawings or games and refreshments planned for that day, please send a short description to email@example.com.
* * *
This morning we tried to assess 10 months of our social media campaign, funded by individual businesses coming together to create one pot. Thank you, Megan Dauer of American Family Insurance, for managing this campaign to date. Meg would be happy to share the statistics we saw this morning about Facebook ads, boosts and event promotion funded through Let's Get Social. But cutting to the chase: There was broad consensus that this effort has paid off for Lindsborg, especially with audiences in the Kansas City and Wichita areas but also beyond. Visuals are key, and some of us saw this morning a short animated production done for FB on behalf of the crew at Artistic Hair and Nails. They used Ripl, an easy-peasy app available for both android and iOS systems. We also talked about the compelling visuals being produced for Dala Town, an on-line lifestyle magazine being done by the Garretson family at www.dalatown.com.
Finally, we discussed how each and every one can help in the social media outreach for Lindsborg. One: Like and share. Two: Create an event on Facebook for everything your organization or business wants to invite friends and the public to participate in. By creating an event, those who are interested or going will be reminded of it and receive updates. If you need help creating an event on Facebook, please ask. Several Ad Hockers are ready to help.